Want Brand Loyalty? Be Personal & Relevant
Most good things in life take work. The same is true of your business. Establishing that perfect balance of authenticity, trust and transparency that all adds up to brand loyalty takes time and effort.
There are no shortcuts.
But you can work smart and strategically to make it happen. This new infographic from the DMA provides fresh insights into how brand loyalty is developed and sustained by successful businesses in today’s social environment.
There’s a lot to take in, however, if you were to focus on just one key takeaway, I would encourage you to consider the misalignment between (1) what a consumer’s favorite brand does and (2) what consumers would like it to do.