This week Forbes published their annual list of the most powerful women in the world with globally renowned figures like Germany’s Chancellor Angela Merkel and Federal Reserve Chief Janet Yellen featuring high on the list. At Talkwalker, we’ve previously looked at the online presence of the tycoons at the top of the Forbes Billionaires List and compared the most powerful women to the most powerful men, but this time we thought we’d do something slightly different. On top of using social listening to compare the online presence of the world’s most powerful women, we also examined their social media activity to see how these global movers and shakers use social to spread their messages to millions of people around the world.
All statistics are from the last 30 days and over 2 million online posts were monitored across a wide variety of online media channels including social networks, online news, blogs, and forums.
First, let’s take a look at the overall numbers before diving into what can be learned from the social activity of these women.