Chinese firm Zopo has launched its first smartphone in India, the Zopo Speed 7. The smartphone has been priced at Rs. 12,999, and will be exclusively available via Snapdeal from the first week of September. The company launched the smartphone in collaboration with domestic feature phone brand Adcom, which will sell, market and service its phones in the country.
“We will act as distributors for Zopo in India. Not only that we will market as well as service their phones in the country,” said Sanjeev Bhatia, the founder and chairman of Adcom. Adcom has 200 service centres in the country which will extend support for Zopo customers, Bhatia said.
The Zopo Speed 7 features a 64-bit octa-core MediaTek MT6753 SoC clocked at 1.5GHz that’s coupled with 3GB of RAM. It bears a 5-inch 1080×1920 pixel display, and comes with 16GB of inbuilt storage. The phone also comes with Android 5.1 Lollipop at the base with the firm’s own Z UI on top. While the phone features 4G LTE connectivity, it only supports FDD-LTE Band 3 (1800MHz), not yet used by operators in the country.
“We are looking to sell at least a million units by the end of the year,” said Kevin Xu, the CEO of Zopo Mobile, adding, “All our phones are 4G compliant and will give us an edge as a new entrant in the already crowded market.”
When asked about its manufacturing plans in India, Xu said Zopo would consider manufacturing only after it sees the sales volume going up. Adcom currently produces 120,000 feature phone units at its plant in Delhi.
The company also said that it was looking to make India as one of its primary markets. “We are looking at 30 percent contribution from India to our global smartphone revenue,” Xu added.
“Chinese smartphone brands have been enjoying a 97 percent year-on-year share of the market (second quarter 2015) and we wish to tap this ripe consumer base with the best of our products,” he said.