As a business owner, you’ll agree that being a success requires a lot of work and time. One of the most difficult components of being a business owner is attempting to find new clients. Not only will you need to attract new clients, but also you’ll need to make them stick around for as long as possible. Today, using the Internet for this specific purpose can prove to be enormously beneficial. Certain websites, such as YouTube, offer a great marketing opportunity. Below, you’ll learn how to use this website to the fullest and with the greatest benefit.
Building And Branding
Before you can do anything, you’ll first need to build your account and channel. Your channel will be very similar to your Facebook page. It will show off your company, while clearly displaying your slogan and logo. Think of this activity as branding the page to perfectly accommodate your business. Use a channel name that matches with your business and make sure your logos are clearly placed on the site. With a little work, your YouTube channel will look far different from anyone else’s. This will force consumers to familiarize themselves with your company, as they watch your videos time and again.
Simply Another Tool
While you’re at it, you need to remember that YouTube is simply another tool you have in your arsenal. It can be a very powerful tool, but it isn’t much different from Facebook and Twitter. Therefore, YouTube should be utilized in the same manner. Any time you create a new video, you should make sure to include links from the video’s page to your social media pages and your website. All of your pages should be interlinked with links, content and branding. Leveraging YouTube correctly will help all of your pages flourish and this will ultimately lead to a higher revenue and higher customer retention.
Focus On Content
When looking at any YouTube SEO guide, you’ll quickly realize that content is king. Without the right content, your YouTube will never get any views. A clear video could easily go viral and this could send your revenue through the roof. Of course, you also need to realize that not all videos are going to be major successes either. Nevertheless, it is vital to focus on creating excellent content, while refraining from blatant advertising. When creating a new video, you should think like the viewer.
Would you share the video? Does the video feel too salesy? Put yourself in the viewer’s shoes and you’ll have little to no trouble putting together a video that is shared, spread and beneficial to your business.
Consider Putting A Face To The Business
When looking at some of the world’s biggest companies, most consumers couldn’t tell you who owns or runs the business. People are familiar with Jeff Bezos and Jack Ma, but they have no idea who runs Wal-Mart or Target. Putting a face to your business can be great. Just remember that it will not work for all businesses. It really depends on the specific type of business you’re running. Nevertheless, speaking directly to the client can be helpful. This is definitely true for YouTube.
YouTube users frequently record themselves speaking to others. You should try doing the same. Speak to the client and let them know that you’re human. With a little luck, the consumer will begin to trust you and your profits will rise.
Link To Your Site
YouTube is great, but the goal is to push consumers to your website. Therefore, you’ll need to make sure that your link is strategically placed on the YouTube website. Links should be placed in your video’s description. It is also a good idea to add a link to the “about” section and in your channel’s header. Placing content on your site and YouTube is also a good idea. For instance, you can always post part one of the series on YouTube and the second part on your site. This will force users to visit both.
Pay For Views
Getting started can be difficult. This is why it is a good idea to use paid views. This is one of the best ways to get people interested about your channel. Google offers certain advertising packages that will only charge, if the viewer watches more than five seconds of the video. This will help keep the costs minimal.
