Google can be one complicated beast of a firm at occasions, what with its large assortment of initiatives. Self-riding vehicles? Google Glass? Android? Robots? To suppose that it all began with a search engine. However then there’s the curious case of Google’spurchase—then sale—of Motorola.
In a story printed with the aid of The Knowledge (it’s in the back of a paywall), Amir Efrati describes the afflicted relationship between Google and its Motorola subsidiary. In accordance to Efrati, Google executives many times rebuffed Motorola’s makes an attempt to construct a telephone that built-in tightly with Google’s different products and services.
For instance, in accordance to the record, Motorola needed to work with Google’s pure language processing workforce to beef up voice-command attractiveness in the Moto X smartphone. However such a partnership by no means took place, and whereas the Moto X’s fingers-free “Touchless Keep watch over” voice command function is helpful, it evidently isn’t as highly effective as what Motorola had hoped to construct.
Motorola additionally approached Google’s YouTube and Google+ groups to construct tight integration with these products and services into the Moto X, once more to no avail.
Google CEO Larry Web page additionally did little to assist Motorola do struggle towards Samsung. Executives reportedly instructed Web page that Google wanted to make a concerted advertising push in beef up of the Moto X:
“Executives saved telling Mr. Web page that with out a gargantuan advertising finances to compete with Samsung—now one of the largest advertisers in the world—or deeper integration with Google, Motorola’s growth would be restricted.”
Yeah, that by no means came about, both.
Granted, the Moto X that we acquired used to be beautiful dang excellent in its personal proper, however evidently it wanted to be extra than simply “lovely dang just right” to loosen Samsung’s strangleholdon the Android market, or to pry away some customers from Apple’s iPhone.
It was once “a in shape made in purgatory,” Efrati’s document concludes. In some way, Google offered Motorola for $2.9 billion—a small fraction of the $12.5 billion it spent on the firm again in 2011. If you have a subscription to The Data, Efrati’s piece is smartly value the learn.
[ Source :- Techhive ]
