Psst, hey buddy, want a free BlackBerry?
BlackBerry’s Z10 can also be yours at no cost.
Verizon and AT&T are each trying to sell off their inventory of BlackBerry Z10 telephones.
The Z10 is now free through Verizon with the same old two-year contract. And it prices just forty nine cents by way of AT&T, also with the usual two-yr settlement.
Those deals signify a massive worth drop for the Z10, which in the beginning sold for $199 via each carrier. However the phone has didn’t light much of a fire below consumers. In September, BlackBerry mentioned a fiscal 2nd-quarter loss of $965 million, with lots of the blame pinned on a $934 million write-down in inventory of the Z10.
Around the same time, T-cellular printed that it might now not inventory BlackBerry telephones in its retail outlets.
Verizon and AT&T have little possibility however to discount the cellphone. But at this point, even a free or cheap BlackBerry will not drum up a lot hobby.
It’s no longer the cost of the phone that determines consumer demand. It is partly the phone itself but in addition the working system and the apps that make or damage a device. And in these areas, BlackBerry was merely overwhelmed by competition from the Android and Apple juggernaut.
With the company’s cellular future hazy at very best, customers are additionally not going to purchase a BlackBerry phone with a contract that bathrooms them down for the subsequent two years.