Continuing to tap the affordable and mid-range segments of the smartphone market, Micromax has launched the Canvas Nitro 4G at Rs. 10,999.

As for the specifications, the dual-SIM Micromax Canvas Nitro 4G runs on Android 5.0.2 Lollipop, and sports a 5-inch HD (720×1280) IPS screen with oleophobic coating protection on it and Corning Gorilla Glass 3. Inside the device sits a Snapdragon 415 octa-core processor clocked at 1.4GHz, paired with 2GB of LPDDR3 RAM and 16GB of inbuilt storage which can be expanded using a microSD card (up to 32GB).

Other features of the Micromax Canvas Nitro 4G include a 13-megapixel rear autofocus camera with dual-LED flash, and a 5-megapixel fixed focus front-facing camera. The device boasts a 2500mAh battery, which as the company claims, should keep the phone alive throughout the day. Apart from 4G LTE connectivity, the smartphone offers Bluetooth 4.0, Wi-Fi, Micro-USB, and 3.5 audio jack connectivity options. On the software front, it runs Android 5.0.2 Lollipop.

Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics, said, “India is at the tipping point of 4G revolution and we expect the consumers to skip 3G and directly leap forward to 4G LTE connectivity. With the launch of Canvas Nitro 4G, we aim to bring a perfect combination of technology, rich features and a faster 4G experience at a great value to more and more consumers.”

Micromax continues to aggressively tap the affordable smartphone market. The company, which launched the Canvas Selfie 2 and the Canvas Selfie 3 earlier this August, has launched more than 35 different models since 2014.