After launching the UE Megaboom at CES 2015, Logitech has launched the UE Boom in India at Rs. 14,995. The portable Bluetooth speaker is a part of the company’s Ultimate Ears brand of premium audio devices, and will be available in Orchid, Superhero, Black, and Aqua colour variants.

With a cylindrical design that offers 360-degree sound, the UE Boom features a 15-hour rechargeable battery with a charge time of 3.4 hours. It features two 1.5-inch 4 Ohm drivers, and two 2-inch passive radiators. Water (IPX4) and stain resistant, the UE Boom can pair with up to eight devices, and connect up to two source devices at a time.

Two UE Boom speakers can also be chained together via the UE Boom app for Android and iOS. This ‘Double Up’ Bluetooth syncing feature will allow users to play the two speakers in either stereo-to-stereo mode or traditional left/ right stereo mode, and the speakers will remember the pairing.

The UE Boom app also provides a five-band equalizer along with presets for users to tweak the sound. The speaker works at a maximum range of 15 metres when connected via Bluetooth, and also works with NFC devices. The speaker itself weighs 538 grams, and has measurements of 65mm diameter, and a height of 180mm.

“The digital age has changed how we listen to our favorite songs and interact with music,” said Moninder Jain, Managing Director, ASEAN & India Region and Vice President at Logitech. “While online music services have made it easier to access your music, it’s remained a challenge to have an anytime, anywhere listening experience that can be shared with others. UE Boom solves that problem. Ultimate Ears strives to amplify the social experience of listening to music, bringing people together around the music they love. UE Boom is designed to bring music out into the world.”