The company had showcased the Le Max and Le 1S at a gala event in Delhi on January 20, 2016.
Le Max boasts of a giant 6.33-inch display with virtually no bezels, as the screen goes almost edge to edge with a 2K resolution. The phone packs a 64-bit Snapdragon 810 chipset with a whopping 4GB LPDDR4 RAM. In terms of imaging, Le Max packs the new Sony IMX230 image sensor in its 21MP rear camera. The front is provided with a 4MP camera with an f/2.0 aperture. The handset also has a fingerprint sensor placed below the rear camera, besides Wi-Fi Display connectivity. The company claims to have packed in a special audio processor for the audiophiles. LeEco has launched the 64GB storage model in Silver colour variant, priced at Rs. 32,999 and there is also a 128GB variant in Gold colour which costs Rs 36,999.
As part of the launch offer, Flipkart is also offering an exchange scheme on this phone, where in you stand to take home 64GB for Rs 12,999 and 128GB for R 16,999.
At the time of launch, the company had also showcased a Sapphire colour variant with 128GB storage, which is priced at Rs 69,999. But that variant is not been put on sale as of now.
LeEco has also tied up with Eros Now and will be offering one year of paid subscription with this phone.
Apart from Le Max, LeEco is also offering a Silver colour variant of Le 1S through Flipkart today.