Social media is an effective way to keep tabs on Katy Perry or stalk your ex, but how does it fare when a life-threatening emergency arises?

Hurricane forecasters don’t seem keen on Twitter, Facebook and Instagram as emergency-management tools.

They fret about the dilution of the old media model of news delivered straight from the experts’ mouths to your eyes and ears.

For instance, Michael Lindell, director of the Hazard Reduction & Recovery Center at Texas A&M University, worries about social media clutter. 

Experts’ forecasts and advice can be drowned by a torrent of content from commenters who have no idea what they’re talking about.