As tons of new gadgets gets released every year, with Samsung and Apple leading the way, it would really entail other companies to double or even triple their efforts to keep up with modern communications technology.

Taiwanese smartphone maker HTC is really trying hard to prove its worth as a reputable contender in the communications technology industry. However, the HTC One M9 has not been getting the expected consumer reception that HTC wanted it to have. As a result, the Taiwanese handset maker is trying to find ways in order to promote and boost the sales of its current flagship smartphone in the retail markets.

Launched in March during the Mobile World Congress (MWC) 2015, the HTC One M8’s successor immediately was released to all major carriers in the US during the first few weeks of April. Its design is very much identical to its predecessor, except that the HTC One M9 is a bit bigger but narrower. It features an octa-core Qualcomm Snapdragon 810 system-on-chip processor with 3GB of RAM and comes with Android 5.0 Lollipop for its mobile OS out of the box.

Users of HTC One M9 can now update to the latest Android 5.1.1 Lollipop. According to Android Geeks, the HTC One M9 smartphones that are being issued by T-Mobile started rolling out the Android 5.1.1 Lollipop OTA update just last week. There is no news yet if its predecessor, the HTC One M8, will get the sam update. However, it seems like the news is bad with HTC One M7 as the 2013 flagship smartphone of HTC might not receive the update ever.

Flagship specifications and features

The HTC One M9 sports a 5-inch 1080p display and 32GB of internal storage. Although 9GB is automatically used up for the operating system alone, the current flagship smartphone of HTC has a microSD slot which allows an expandable storage of up to 2TB. The latest addition to the HTC One M series boasts of a 20-megapixel rear-facing camera with the UltraPixel image sensor and runs on HTC’s Sense 7 user interface and software suit. The handset’s stereo speakers use Dolby Audio tuning

The smartphone received plenty of criticisms before and after it was released because critics believed that the phone did not offer many updates from its predecessor. According to UberGizmo, some users also complain that the phone had a lot of battery issues, with some handsets needing almost 13 hours of charging time, an unreasonable amount of time for a 2,480mAH battery. Some users also blame the OS updates as the reason their phones charge slower and also resulting to some apps lagging or crashing.

Despite the drawbacks, the HTC One M9 still got the golden treatment from Goldgenie. According to GSM Arena, the UK-based company added HTC’s current flagship smartphone to the list of devices they give the golden touch.

Based on Goldgenie’s official website, the 24K gold-plated HTC One M9 costs a whopping $2,560 equipped with Total Armour Protection. Interested consumers need to put in a $1,280 deposit first. For those who already have their units but wants to give it the golden touch, Goldgenie also offers an option that users send them their units, get it gold plated and have it returned to them afterwards.

htc one m9

Safe to say, HTC One M9 is certainly not the best flagship that HTC has released in a long while. In fact, there are reports that the company is now woking on its upcoming flagship smartphone, the HTC One M10, for an early 2016 release. Accordingly, the company wants to redeem itself for HTC One M9 and that is why it buckled down to work on the HTC One M10.

As per UberGizmo, because of HTC One M9’s poor performance in the markets and due to the criticisms the device has been receiving, HTC CEO Cher Wang recently announced that the company is going to unveil a redesigned flagship device this October. According to rumors, the device that HTC is going to release would be a hybrid of a phone and a tablet. There is no word yet as to how HTC intends to call the redesigned flagship device.


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