Amazon India on Friday announced an expansion of its Prime subscription’s benefits, with the introduction of Amazon Family global programme in India. The company claims it will help Amazon Prime members find what they are looking for at the best price, while also guiding them through the trials of new parenthood. Also unveiled was the Amazon Baby Wish List, for all customers.
With Amazon Family, Prime members will get exclusive discount coupons pm daily household items, baby products, toys, personal care products, groceries, and more. The company chooses to highlight 15 percent discount on diaper subscriptions from leading brands. Amazon Family members can also get personalised recommendations based on their child’s age. It has a dedicated storefront.