Contents
1. You Establish Your Expertise and Personality
Many people think of blogs as online journals or diaries, full of random musings about children, food, work, and travel. Those blogs exist, and some of them are truly interesting. They establish a blogger’s personality and communicate life experiences to readers.
Despite the fact that business blogs are a different breed, they can draw inspiration from lifestyle blogs. Blogs are published by organizations and businesses that focus on their expertise, experience, and industry. They dispense information that their audience is curious or passionate about. Still, they should demonstrate at least a little of your organization’s personality and story. Purely informational blogs have a tendency to be dry. To counteract that, don’t be afraid to put a little flair into your blog. Your writing should have a voice that is consistent with your company’s tone and personality. Don’t forget the images too. A little humor never hurts.
2. You Engage With Your Followers
A blog is an ongoing conversation, whereas a website provides static information regarding your services. They can interact. When you post something, you’re giving people a chance to comment, ask questions, and even argue with you about the subject. Make that conversation work for you. Your followers want to know more about you and your topic, so embrace blogging as a way to put your own ideas out there and engage others in a conversation. Blogging is a medium that includes the reader as an active participant.
3. You Help Promote Traffic To Your Website
This one is very simple. People come to your website through blogs. Regular, steady traffic is just one factor in improving your site’s performance in Google search rankings. Anything helps. To engage more readers, use your other social media accounts to promote your blogs. Always announce new blog posts on your Facebook, Twitter, LinkedIn, or Google+ accounts.
So how do you start, and how do you keep going?
1. Stick to a particular theme
If your blog represents a product or service or area of expertise, that’s your natural topic. Create a topic that is both broad enough to accommodate a variety of posts and specific enough that your blog’s intended audience can rely on it to provide similar information. You’re more likely to get subscriptions if readers know they can turn to your blog for information on a specific topic.
2. A calendar of publications is very helpful
Start by generating a list of topics you’re interested in sharing with your followers. Schedule those posts, and try to keep a regular schedule. Sometimes life and business obligations get in the way of strictly sticking to that schedule. Just do the best you can.
3. When writing your blogs
Don’t worry too much about creating literary works. They should be clear and engaging, free of grammar and spelling errors, but they don’t have to be Dickens. If you aren’t Shakespeare and it makes you sweat just thinking about publishing something you wrote, you might want to hire other people to write your blogs. This could come from D or someone else outside your organization. Communications Cohn Your main concern should be that the author can represent your organization with accuracy.
4. Blogs shouldn’t be novels
The ideal length of a blog is 500-750 words – long enough to thoroughly explore a topic, but short enough that it doesn’t take your reader their entire lunch break to read it.
And that’s it. Have you had success with blogs, or are you struggling to make them work for you? Let us know in the comments.
