So, you’ve figured out social media analytics and how it informs your strategy. You have the appropriate analytics tool for assessing your performance. The next step? Reporting on these metrics.
It can be tricky to figure out what to include in a social media report, especially if you do everything manually.
Fortunately, evaluating and reporting on your most important metrics is simple with the right social media reporting tools. Here are the most popular tools on the market today, and the one we recommend the most.
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The Benefits Of Using Social Media Reporting Software
Let’s start with some key terms.
The process of gathering and analyzing data for a specific social media campaign or ongoing effort is known as social media analytics. Reporting is putting that data into a format that can be used for stakeholder understanding and future decision-making.
Investing in an analytics tool and reporting software is always worth it for in-house social media marketers and agencies.
Some key advantages are: Easy formatting: No more copy-pasting social media data into spreadsheets; your data will be available in an easy-to-read format.
Automated data collection: You’ll never miss an important detail that you might when you manually input information.
Full-funnel advanced analytics: The right tool can help you make connections between high-level social media metrics and key company performance.
Proving your campaigns’ value is one of the most important parts of social media marketing. A reporting tool makes strategizing simple, so you can get back to the fun stuff (like content creation).
Here are the top tools that social media managers love to streamline their reporting and analysis in 2025.
#1: Later
Later is a comprehensive social media management tool. Create a content calendar, schedule posts for all social media platforms, analyze and report on performance within a single platform. We might be biased, but we love how Later makes it easy for brands, marketing agencies, freelancers, and small businesses to report on performance to key stakeholders.
Core features:
Comprehensive reporting and analytics for Instagram (including Stories and Reels), TikTok, Pinterest, Facebook, and X.
Advanced features like hashtag analytics and best time to post features.
Analytics that work across platforms, save you time, and give you a complete picture of how well your social media campaign is doing overall. Sharing features that make it easy to generate reports and share with stakeholders.
Second: SparkToro SparkToro is an audience research tool that helps brands understand the ROI of all of their channels, including SEO, social media, PR, and performance marketing.
While SparkToro doesn’t have social media management capabilities, it can provide essential reports on platforms your audience loves, who they follow, and what kinds of content they love.
Core features:
User behavioral and sentiment analysis. Gain insights into what your audience reads, listens to, and follows.
Utilize affinity analysis to reveal the other websites that your target audience visits. Pricing: Monthly fees for paid plans start at $38 USD.
#3: Buffer
Buffer is a social management platform that targets smaller brands that want to grow organically online.
With a “freemium” plan available, Buffer is a cost-effective option for those in need of a social media management platform. However, you must pay for social media reporting capabilities, which adds up quickly if you report across multiple channels.
Core features:
encompassing dashboard for post scheduling and analytics across social media campaigns and channels. Comparison tools to help you measure ROI of paid versus organic posts.
Pricing: Paid plans begin at $5 USD/month per social media channel
Fourth: Hootsuite Hootsuite is a social media marketing and reporting tool that helps larger enterprises better understand their reach, impressions, and following.
Key characteristics: Analytics that help brands identify best-performing content so you can inform future plans.
Social listening tools to monitor specific keywords or hashtags.
Pricing: Starts at $99 USD/month
Looking for the same features as Hootsuite, but at a better price?
Later does everything Hootsuite can do and more, with an easy-to-navigate interface, customizable Link in Bio page, and Visual Planner to help you visualize your feed. Start your free trial today.
#5: Sprout Social
Sprout Social is a reporting and social media management platform that helps brands connect the dots between social media performance into their broader marketing strategy.
Sprout is a big name in the social game, and that name comes at a price – their plans start at $199 USD/month.
Core features:
Analytics across multiple social platforms with compilation and share functionality
Influencer marketing feature to collaborate with influencers on specific campaigns.
Prices start at $199 USD per month. Sixth: Zoho Social A social media management platform with reporting capabilities is Zoho Social. This tool is part of the larger Zoho ecosystem of software, so this tool might work best if you’re already a Zoho user. While a free plan is available, it does not support TikTok or Pinterest.
