It’s back! Or is it? The Nokia 8 was unveiled this week, marking both the return of camera-focused Nokia flagships and a new option for a high-end pure Android phone.

The phone checks some of the boxes for a 2017 flagship, but also misses some. The Nokia 8 has a microSD slot (unlike the Pixel and OnePlus 5), a dual camera (unlike the Galaxy S8, HTC U11, Xperia XZ Premium), a headphone jack (U11 again), a QHD screen (damn it, OnePlus)… not bad when you think about it.

Weekly poll: now that the Nokia 8 is official, is Nokia back?

It is missing some things, though and sadly bezels aren’t among them. There’s also no full waterproofing or stereo speakers nor an HDR screen. Not deal-breakers, perhaps, but launching this late in the game, we can’t just compare this to the early 2017 flagships.

No, in less than a month, the Nokia 8 will have to contend with late 2017 flagships from all the major Android players, plus the anniversary iPhone. At €600, it will be cheaper than any of those. But it is not cheaper than the 6-month old flagships, in fact it is pricier than a couple of those.

So is Nokia back? Are bothies and livestreaming enough to convince you? Or did HMD misread the fanbase?