Facebook Hires Top HP Executive as Chief Marketing Officer
Facebook on Friday announced to hire Antonio Lucio, currently Global Chief Marketing and Communication Officer at HP, who will work across the social media giant's family of apps, including WhatsApp and Instagram. Lucio will report…
Is Video Marketing the Future of Education?
The Internet makes our world smaller and our classrooms larger. Have you noticed the rise in online degrees? That’s the university system using a digital format to educate students in…
How Uninformed Feedback Can Hurt Your Content Marketing
I recently submitted a piece of content that had met the client’s exact specifications. I knew it did, because we’d talked about the topic beforehand and followed a client-approved outline.…
20 Ways to Enhance Your Marketing on Pinterest
Pinterest was once the underdog of social media. It was the newcomer in a fierce industry with players like Facebook and Twitter as competitors. Despite this, Pinterest has enjoyed a…
Why Pinterest Matters to Marketing
Pinterest is on a mission to become the key platform for eCommerce. In order to do this, they've been introducing a steady flow of new features, including native video, image-defined search and a…
4 Key Steps in Your Influencer Marketing Strategy
Influencer marketing is one of the biggest trends in marketing circles at the moment - and for good reason. Winning an influencer’s support for your brand can be magic, but there is a…
Content Marketing: Speedy Delivery Methods Through Facebook and Google
Informative, helpful content has become an integral part of any digital marketer’s arsenal. It makes sense: if people value your content they value your site, your brand, and hopefully the…
How to Tap Into Influencer Marketing Opportunities
Influencer marketing, or influence marketing, is not a recent practice or a novel concept. Influencer marketing is about focusing your marketing message through specific individuals who have influence over a key market segment…
Why It’s Time to Hit Pause on Millennial Marketing
The Millennial generation is bombarded with over 5,000 marketing messages a day, resulting in poor twenty to thirty-something's being left with an attention span of only around eight seconds. It’s a wonder marketers even…
The three do’s and don’ts of text message marketing
Text messaging is a great medium if you want to establish an effective communication channel with your audience. SMS have an open rate of 97%. Such high open rates make…