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The Today show’s Al Roker held a special #Rokertalk with Mashable’s science editor Andrew Freedmanfor Internet Week 2015. The conversation centered around how social media has changed reporting on climate change and extreme weather.

“More data, means a better forecast. A richer experience,” Roker said.

From the Metropolitan Pavillion in New York City, Roker discussed the impact of digital innovation on weather forecasting, his passion for apps, his innovative production company and how digital tools are enhancing his personal brand.

Internet Week and combines tech, media, business and science leaders for talks on a wide range of issues.