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What is marketing to you? Does it sometimes feel like it’s about winning at any cost, clawing your way to the top, glomming onto the latest trends and tricks while scrambling not to lose ground?

Well, there’s a different way. And we’re pleased to present a very special workshop that will show you what it is.

Companies such as Adobe, Infor, Oracle, and Hilton have hired Lisa Nirell for her innovative, fresh ideas and approach to marketing. This workshop, How to Lead the Mindful Marketing Revolution, is your chance to learn from her too, in a warm and supportive setting.

Big Data has its place, but for many modern marketers, an over-reliance on data, technological tools, and workflows has made marketing a little…mindless. Lisa Nirell wants to teach you how to switch tracks, from doing more to being more. In becoming a mindful marketer, you’ll be more creative, more responsive, and able to see future opportunities and daily decisions more clearly. You’ll be an active participant, rather than just a cog in the marketing machine.

In this workshop, you’ll learn how to:

  • Identify and eliminate unproductive marketing habits and language
  • Accelerate community engagement
  • Dramatically improve peer relationships and idea sharing
  • Leverage success strategies from Get Satisfaction, TripAdvisor, and Miraval

We encourage participants to bring an example of a company promotional piece, internal memo, or short presentation. We will review, test, and overhaul it to align with mindful marketing language and gain more attention from your audience.

[  Source :- socialmediatoday ]