Content Repurposing in a Nutshell
Content writers and the like have to work every day to come up with new topics and fresh takes. This requires in-depth research, multiple drafts, editing – you have to endure this repeated cycle every day. Dependent on the workload, the process can lead to burnout – or, at the least, will likely require regular breaks to refresh and recharge in order to continue producing high quality work.
But that’s just the tip of the iceberg, there are various other factors that can make or break your content efforts, and much of it boils down to the stress and the pressure involved in that initial creation process. And while a well-crafted piece needs to also be focused on your core messaging, there’ll likely come a point where you run out of ideas on a certain subject.
All that effort, all that time you put into your content – you need to make the most of it where you can.
To help with this, CJG Digital Marketing have created the below visual guide which looks at the value of content re-purposing, which, as it sounds, aims to help you generate new content by expanding on some of the subtopics covered in your previous content, or by giving your old content a new format. Take a look at the infographic below and see how content re-purposing can be used to improve your overall content creation strategy.