BlackBerry CEO Thorsten Heinz displays off the corporate new units, which haven’t bought in addition to hoped.

BlackBerry on Monday launched a new advert campaign to reassure its jittery shoppers that it can be right here to remain.

The Canadian Smartphone maker, which has been struggling in latest months and lately reached a deal to head non-public, revealed an open letter to its consumers and companions on social media and in 30 newspapers in 9 international locations, in quest of to reassure them that it still has technology to draw customers and that it is going to continue to exist.

“That you may proceed to count on BlackBerry,” the letter mentioned. “These are certainly challenging times for us and we don’t underestimate the location or ignore the challenges. We’re making the difficult adjustments vital to fortify BlackBerry.”

The letter will seem within the papers, such as the Washington post and The Wall Boulevard Journal, on Tuesday, a BlackBerry spokesman advised CNET. He said that it will also be posted to the corporate web site and allotted immediately to BlackBerry’s endeavor consumers.

The letter comes as BlackBerry faces uncertainty about its future. The company has been impulsively losing market share in smart phones to Apple and Android. It also has viewed extra competitors in its core industry market, and its try at capsules — the Playbook — flopped.

BlackBerry just lately agreed to move private in a $4.7 billion deal led by Fairfax monetary Holdings. on the other hand, BlackBerry founder and former co-CEO Mike Lazard’s is considering any other run with his old firm, revealing in a regulatory filing last week that he boosted his stake in BlackBerry to believe an acquisition.

BlackBerry acknowledges in its open letter that it faces some tricky modifications, however says it remains committed to serving to its customers. It argued that it has an “absolute best in school productivity device” within the launch of the BlackBerry 10 working gadget and four new units. BlackBerry also argued that it has “perfect in class security” and “highest in class enterprise mobility administration” that governments and different organizations depend on.

“Yes, there may be a variety of competitors in the market, and we all know that BlackBerry just isn’t for everybody,” the letter mentioned. “That is good enough. you’ve always known that BlackBerry is totally different, that BlackBerry can set you apart…You trust your BlackBerry to ship your most important messages, so belief us when we deliver one of our personal: which you could proceed to count on us.”