Facebook banner and Sun Microsystems logo

sun Microsystems become a Silicon Valley large.
founded inside the 80s, the agency sold hardware and software program to heaps of organizations, andduring the dot.com increase it was bringing in $5bn (£3.4bn) in sales every quarter. but then the bubble burst, and the firm went right into a catastrophic downward spiral.
Its share charge plummeted and, in 2010, the scraps of solar Microsystems have been bought up by usingOracle — and that become that.
Six years on, i am driving in the direction of San Jose, past the Menlo Park headquarters of facebook. at thefacet of the street, there is a large “Like” billboard, and you’ll frequently discover a bevvy of techy travelerswaiting to have their photograph taken in front of it – like some kind of social media Taj Mahal.
but maximum striking approximately the facebook sign is what is on the reverse facet: a logo for sunMicrosystems, the previous tenants at this location.
It appears dirty and worn out, however it is very deliberate.  facebook boss Mark Zuckerberg apparentlydemanded the signal stay there so while fb employees leave work every day they get a glimpse of what canhappen to as soon asrobust companies that don’t hold three steps ahead of the p.c..
My point is, that photo of that tatty signal is a reminder of what Silicon Valley is all approximately: it’s not just about what you’re doing now, however what you’re doing next.
it is why financial consequences — and the evaluation that comes with them — make such excitinganalyzing.
This week, 3 of the maximum thrilling firms: Apple, Twitter and fb, will record their quarterly effects. 3 of themost talked-about corporations here, not least because all three are at a fascinating crossroads of theirrespective futures.
Apple and its declining celeb
For Apple (results due Tuesday), there is ever-lingering doubts over the iPhone. The final time the employerpositioned out its monetary consequences, it warned that we may additionally see the primary-ever decline in iPhone income in 2016.
On Tuesday, we will see if that prediction turned into proper and, if so, how terrible the decline turned into.
Apple chief govt Tim cook will offer his ever-regular hand, pointing to the fact that income will pick out up withthe next fundamental iPhone due later this yr, and also the crowdbeautiful iPhone SE, a smaller, price range version shown off for the first time final month.
China has been Apple’s most important growth location of late, but Mr prepare dinner did currently warn that foreign exchange problems had harm the agency‘s revenues within the u . s .. furthermore, there areconcerns that chinese language regulators are coming down tough on the agency.
Apple’s iBooks and iMovies services were lately close down in the u . s ., simply six months once they had been launched. China is no stranger to telling Silicon Valley giants to clear off — just ask fb, that’s banned in the united states.
Oh, and perhaps, just maybe, Apple would possibly inform us how the Apple Watch is acting.
Twitter and its (for all time?) misplaced users
also on Tuesday, Twitter reviews outcomes. when co-founder Jack Dorsey came lower back to lead theorganisation final 12 months, he positioned it thru the wash — shedding personnel, converting the boardroom, losing some projects and prioritising others. seems Twitter shriveled within the wash – in itslatest monetary results, Twitter found out it lost customers for the primary time in its records.
was that a one-off? A blip? we will find out if that decline has moved right into a second region.
we’ll additionally possibly research extra about new board participants on the organization. We had beeninformed remaining month that Britain’s very own Martha Lane Fox had joined the company —  the LastMinute.com founder is thought for pioneering efforts for wider social inclusion in generation, and her appointment at Twitter is the agency‘s try to remedy its crippling issues in that regard.
Mr Dorsey stated more board appointments were coming quickly, designed to deliverextra diversity” to hisenterprise.
If this evaluation appears a little gloomy for Twitter, perhaps solace can be located within the organisation‘scurrent deal to reveal Sunday soccer (the egg-fashioned kind) at the service. it’s no longer anticipated to be a massive earner — the tv networks will nonetheless get the bulk of the advert money — but it’ll truly be a farwant raise of bums-on-seats.
nonetheless, there is growing worry inside the tech community that Twitter’s efforts are, understandably,targeted heavily on solving the present instead of properly getting ready for the destiny.
fb‘s unstable photographs at glory
The equal cannot be said approximately facebook. At its buildersconference earlier this month, Mark Zuckerberg mentioned a number of the big ideas he has in store: virtual fact; stay video; clever chat bots;massive floaty gliders within the air offering net access.
no longer all of them will come off — the chat bots, presently, are quite naff — but as hockey high-qualityWayne Gretzky famously stated, you miss one hundred% of the pictures you do not take.
Wednesday is effects day for facebook, and popular consensus among analyst corporations — the kindsthat inform human beings with cash whether or not or no longer to shop for inventory in a enterprise — is that fb is set to report correct, consistent growth.
up to now, so predictable. but what’s going to be interesting is whether or not facebook tells us how itsvirtual fact headset, the Oculus Rift, has achieved to this point.
Oculus’ writer, Palmer Luckey, said in January pre-orders had been better than expected — but whilst you are looking at $1,500 to buy a headset and a pc correct enough to run it, don’t assume mainstreamfulfillment for some time to come back.
Mark Zuckerberg said the Rift have to subsequently promote 50-100 million devices in an effort to be taken into consideration a fulfillment. We may additionally get a glimpse of development on Wednesday if thecompany isolates Rift income from the relaxation of its income areas.
Elastic rope
nevertheless, despite exciting destiny investments, fb is not anything without the advertising cashgenerated through its middle social community.
On Wednesday we will anticipate even higher marketing sales than within the last area. but the lingering doubt for facebook lies in latest reviews that even as humans are sharetastically spreading viral motion pictures and information articles into their news feeds, they’re sharing less personal facts than earlier than.
That fashion wishes to be addressed if facebook wants to stay a social community, rather than a move ofads and information. (Too little, too past due, you might say.)
So, between the lot of them, three one of a kind eventualities to overcome.
At Apple, minor nerves as it appears to negotiate wobbles with the iPhone and its presence in China.
At Twitter, a team clinging to hopes of bringing in some desperately-wanted new users.
And at fb, a “10-yr plan” to remain relevant and not be the next sun Microsystems. fb‘s the name at thebillboard now, however that new sign is not exactly everlasting, attached as it’s far with elasticated rope.you could take it down in an hour!