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Whether you want an online presence for your business or are interested in publishing your own personal blog, one of the decisions you’re going to have to make when you create any website involves its design. At first it may seem as though that is something you can simply count on a web designer to come up with – and while that may be partially true, it helps if you have at least a basic plan that you approach them with.

Of course that is easier said than done, and you may not be entirely sure how to go about planning a website’s design. The good news is that it doesn’t need to be nearly as difficult as you imagine, and you can start with these 3 tips:

  • Outline the purpose of the website

The reason why it is important to outline the purpose of your website is because you will want to make decisions about your design based on that purpose. If you are selling products you may want a design that is optimal for ecommerce, whereas if you’re publishing content then a blog or magazine design will work far better. Once you outline the purpose of your website on a macro (and possibly micro) level, you can more easily make these decisions.

  • Integrate your branding elements

If you are creating a website for an entity that already has its own branding (i.e. logo, color scheme, etc.) – you should integrate them into your website design. Considering your website will be an extension of your brand, it is important that it reflects it. On the other hand if it is a new entity with no pre-existing branding elements then it would be a good idea to start by creating them.

  • Give important elements the right prominence

It is safe to say that there will be certain elements in your design that are more important than others – and you should position them in locations where they’ll be prominent. To that end you should keep in mind that things above the fold tend to be far more prominent, and also that people pay closer attention to elements on the top and left sides of the screen.

Needless to say there are countless other considerations that you’ll have to make when you’re designing a website, but a good web developers melbourne can help with most of them and make recommendations. That being said if you can plan out the basic elements of your web design before approaching a designer, you’ll be able to give them a better idea of the type of design that you’re after – which should make the process a lot smoother and more effective.